Opinion Pieces and Featured Articles
Below you will find published article either written by Jonathan Stringfield, or featuring his expertise.
TechCrunch – For the love of the loot: Blockchain, the metaverse and gaming’s blind spot
The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision-makers, already suffering from FOMO about opportunities within gaming, have latched onto buzzy trends like the applications of blockchain in gaming and the “metaverse” in an effort to get ahead of the trend rather than constantly play catch-up.
CampaignUS – Marketing 3.0: Getting ahead of the metaverse
Technological change tends to create opportunities and challenges for brands and agencies in equal parts.
Just look at how digital media has up-ended the way marketers communicate with consumers. As of 2020, more than half of all advertising revenue is spent online.
The Drum – From metaverse momentum to hybridization, Activision Blizzard’s 2022 gaming predictions
Gaming — as an entertainment medium, a cultural phenomenon, a means of monetization and more — is on the cusp of its next evolution, thanks to the pandemic, the metaverse, blockchain technology and more, argues Activision Blizzard Media and esports executive Jonathan Stringfield.
