- THE WALL STREET JOURNAL: INSTEAD OF ADVERTISING IN VIDEO GAMES, THESE COMPANIES ASKED: ‘WHY NOT MAKE OUR OWN?’
- THE WALL STREET JOURNAL: COMPANIES TRY TO SELL VIDEOGAMING AS THE NEXT BIG ADVERTISING CHANNEL
- THE ECONOMIST: THE NEW AD MEN
- BARRONS: MICROSOFT’S DEAL FOR ACTIVISION BLIZZARD MAKES IT THE MASTER OF THE METAVERSE
- BUSINESS INSIDER: HERE ARE 31 INNOVATORS HELPING BRANDS CONNECT WITH GAMERS
- BUSINESS INSIDER: ADVERTISING IS COMING TO VIDEO GAMES, AND THE SHIFT COULD HAPPEN SOONER THAN MARKETERS THINK
- DIGIDAY: WHAT WILL IT TAKE TO GET BRANDS TO INCREASE THEIR GAMING SPEND IN 2024?
- CAMPAIGN LIVE: CREATORS, LIVE EVENTS, NEW PLATFORMS: GAMING ADVERTISERS SHARE THEIR NEW YEAR’S RESOLUTIONS
- DIGIDAY: WHY ACTIVISION BLIZZARD MEDIA IS USING AN ATTENTION MEASUREMENT SCORECARD TO RAISE MARKETERS’ CONFIDENCE IN GAMING
- GLOSSY: PRADA’S CANDY CRUSH FRAGRANCE CAMPAIGN DRIVES SALES BOUNCE, 1,800% TRAFFIC GROWTH
- DIGIDAY: HOW – AND WHY – CANDY CRUSH IS IN THE MIDST OF A 10TH ANNIVERSARY BRAND REFRESH
- THE DRUM: HOW CANDY CRUSH IS KEEPING THE BRAND APPETIZING IN ITS SECOND DECADE
- THE DRUM: WHY ACTIVISION BLIZZARD PREFERS TO TALK ABOUT ‘PLAYERS’ NOT ‘GAMERS’
- UNIVERSITY OF NEW HAVEN: UNIVERSITY OF NEW HAVEN WELCOMES NEW DIRECTOR FOR ITS GROUNDBREAKING M.S. ESPORTS BUSINESS PROGRAM
- IPSOS: THE MISSING USE CASE FOR VIRTUAL EXPERIENCES
- DIGIDAY: ‘I’VE SEEN THIS PLAY OUT IN A BIT OF A DIFFERENT FLAVOR’: WHY AN ACTIVISION BLIZZARD EXEC WANTED TO WRITE THE PLAYBOOK ON GAMING MARKETING
- DIGIDAY: IAB PLAYFRONTS TAKEAWAYS: GAME ADVERTISING HAS ARRIVED — AND BRANDS ARE PLAYING CATCH-UP
- IAB UK PODCAST: GETTING IN THE GAME WITH CARY TILDS AND JONATHAN STRINGFIELD
- CAMPAIGN: SNAP, SPOTIFY, AND ACTIVISION DOMINATE EVENT EXPERIENCES AT CANNES LIONS 2019
- OMD WORLDWIDE @ SXSW: VIDEO INTERVIEW WITH OMD WORLDWIDE AT SXSW; POSTED ON FACEBOOK, LINKEDIN AND TWITTER, MARK 2019
- AD FORUM: ACTIVISION BLIZZARD MEDIA’S ARCADE AT SXSW
- APPSFLYER PODCAST: ACTIVISION BLIZZARD KNOWS THE VIDEO GAME INDUSTRY HASN’T DONE ENOUGH TO CATER TO BIG BRANDS, BUT JONATHAN STRINGFIELD IS WORKING TO CHANGE THAT